How We Do It

We translate behavioral science and data analytics into your business success.
Do you love data analysis, market statistics and reading case studies for fun? Don’t worry, we understand and love crunching the numbers too. We’ve included some case studies and market insights for those interested in learning more about the benefits of our displays and how they provide the highest value compared to other major advertising media.

Highest Value Across All Mediums

Boost campaign efficiency
Marketing studies have continually demonstrated the power of OOH advertising to lower campaign cost and enhance value. The cost per thousand impressions (CPM) can be up to $17.50 online, $21 for magazines and $22 - $25 for spot broadcast or cable television. At the $3.38 - $8.65 CPM range, OOH provides brand exposure to the same audience at a fraction of the cost (Source: Wells Fargo, Nielsen).

Regional Leader in OOH Advertising Value

Industry leader in value
We did the background research for our clients and contacted multiple local media companies within 30 miles of Pittsburgh, PA in each of the six categories. We requested a quote from their marketing department and the number of impressions an ad likely receives with them, then calculated the cost per thousand impressions (CPM) based off of the averages between quotes within each category. You don’t have to take our word for it, we invite our clients to research their options. We’re confident you will arrive at the same conclusion… that no one beats our value (Source: Electronic Survey, Lifestyle Media Group, 2022).

High ROI

Investing in the future
Our clients can see an impressive return on investment (ROI) over time that keeps them satisfied members of our marketing network. A recent global study showed that for every one dollar spent on OOH advertising, resulted in $2.80 of sales (Source: BrandScience).

Enhance Campaign Reach

Improving integrated media plans
Experienced marketing managers and media buyers immediately recognize the cost efficiency of OOH advertising but may be unaware of how it can significantly enhance the reach of other media they already use. Adding OOH to an integrated media plan can improve the reach of other media several fold (Source: USA Touchpoints Study, Media Behavior Institute, 2012).

Ad Quantity Matters

Volume drive awareness & recognition
Everyone from small business owners to corporate marketing managers understand that the ad volume used in their marketing plan will directly impact that campaign’s effectiveness. When we look at medium sized markets for example, OOH campaigns that used less than 10 ads were recalled by 18% of consumers, compared to campaigns using 40 or more ads throughout a region were recalled by consumers on average 69% of the time (Nielsen, Poster Advertising Study 2017).

Consumer Engagement

Influencing human nature
Consumers notice, interact and most importantly respond to our OOH displays. Increasing the scale of an OOH campaign and ad frequency significantly improves internet searches and transactions. OOH ads are noticed by seven out of ten people, being surpassed only by television and influence consumer engagement by (Outdoor Advertising Association of America, 2013):
  • 41% are more likely to learn about the brand being advertised
  • 70% say OOH is very, or somewhat likely, to influence a purchase
  • 58% search the web as a direct result of seeing an ad
  • 55% use mobile and social media to share information while viewing an OOH ad
  • 35% buy a product after seeing an ad
  • 82% search the web as a direct result of seeing an OOH ad after five exposures
  • 58% buy a product after seeing an OOH ad after five exposures
An impressive 94% of consumers that have been exposed to an OOH advertisement in the past month report viewing the ad all, most or part of the time; while 51% of them describe looking at the ads either all or most of the time (Nielsen, Poster Advertising Study 2017).

Impact on Local & Regional Marketing

Leverage the power of local media
LMG’s OOH campaigns play a key role in enhancing mobile advertising, local marketing and social media engagement. Our OOH displays grab consumers’ attention at the most opportune and undistracted times when they’re already out shopping. Our network takes advantage of prime viewing locations, carefully selected to hold the consumers’ attention long enough for them to easily view your website, save your contact info or scan a QR code. This drives consumers in real time to your website, your social media pages or to visit your local store.
OOH audiences are young, mobile, connected, tech savvy, affluent and readily use mobile devices for purchases.
  • On a community level, our OOH displays can remind consumers to visit your website or direct them to your store just around the corner.
  • On a regional level, placing multiple ads in strategic locations throughout our network gives consumers a long-lasting impression of your brand’s reach and directs them to your products/services over your competition.
  • Utilizing QR codes and unique landing pages not only allows you to track the effectiveness of your campaign but also allows consumers to take advantage of coupons/promotional offers, download branded content or even make a purchase with a simple tap of their smart phones.

Network Newsletter

Our network of partnering locations is always growing to provide the most options at an industry leading value for our clients. Space at each location is limited and reserved on a first come, first serve basis. In order to stay up-to-date when new locations are added to our network, we recommend subscribing to our newsletter.
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