Artwork Design
Bringing your brand to life!
Formatting Guidelines: 1. Files must be in high-resolution PDF, PNG, JPG, JPEG or TIFF format. File size limit is 100 MB, files under 25 MB may be exchanged by email, all others will use encrypted file exchange software (e.g., Dropbox). 2. Submit your file in a landscape orientation, 2:3 aspect ratio for place-based, 1:3 aspect ratio for street furniture, and 5’ x 11’ dimensions for billboards. 3. Design with full bleed of at least 1/4” margins for place-based, 2” for street furniture, and 3” for billboards.
Design Tips: 1. Clear, bold font and large text. 2. One or two high resolution images. 3. Attention grabbing key-phrase or short statement that informs consumers about your brand’s products/services/benefits (less is more effective). 4. Effective text limits are within 12 to 15 words for place-based, 5 to 10 words for street furniture; and 3 to 7 words for billboards (excluding your company name and contact info).5. Choose contrasting color that helps text stand out from a distance. 6. Call-to-action in bright non-matching color, “call now” or QR Code or unique special offer.7. Company name, logo and one or two methods of contact (e.g., number, website). All ads submitted to LMG are subject to our terms of service and privacy policy. By using our services, you acknowledge that you have read, understand and accept our terms of service and privacy policy.
Design Tips: 1. Clear, bold font and large text. 2. One or two high resolution images. 3. Attention grabbing key-phrase or short statement that informs consumers about your brand’s products/services/benefits (less is more effective). 4. Effective text limits are within 12 to 15 words for place-based, 5 to 10 words for street furniture; and 3 to 7 words for billboards (excluding your company name and contact info).5. Choose contrasting color that helps text stand out from a distance. 6. Call-to-action in bright non-matching color, “call now” or QR Code or unique special offer.7. Company name, logo and one or two methods of contact (e.g., number, website). All ads submitted to LMG are subject to our terms of service and privacy policy. By using our services, you acknowledge that you have read, understand and accept our terms of service and privacy policy.